Logista brand refreshed

Published on July 02, 2021

At the beginning of 2020 we decided to do a rebrand as our current branding has been with us since 2008 and we felt that it was time for an update.  We also wanted to have a brand that visualizes more of who we are and what we stand for being inspired by the successful re-branding of one of our clients at the time and the energy that it created within the company.

We engaged a marketing firm to assist us with this process which kicked off with a full day session where they used the personification of the Logista Brand in specific scenarios to help us, in a very creative way, to formularize our firm’s identity and values.  From information gathered during this session the brand experts presented us with our brand values and we were all highly impressed with how spot on this was.

A large part of what we do on a day-to-day basis is problem solving, whether it is in audits, accounting, tax or through business advise, that is what we do. At the core of this is financial empowerment.

We empower our own employees, especially our trainees as they work their way through articles, and in constantly providing solutions to our clients we also empower them through relevant financial information. We are truly “Your Partner in Business”.

Our logo was then updated to represent the core for what we stand for. It represents a financial maize of which Logista is the solution to get your problem solved. The red dot symbolizes the end goal, the exit from the maze which is Logista’s GPS coordinates. From a different angle, the logo also represents our personal and caring touch in the form of a heart.

We launched our re-branding to a small number of key clients and so far, we received an overwhelming thumbs-up.

This has been a true team effort and we thank everyone that made this possible.

See our branding video here.